This month’s issue of Economia, from the ICAEW, tackles the subject of trust, one that should be high on every CEO’s agenda. Christine Elgood, director of Elgood Learning, contributed to the piece by Nick Martindale, which looks at how we have arrived at a point where there is a ‘growing sense that capitalism is failing to ensure the rewards are adequately shared among the whole of society’.
More importantly, in the piece he has gathered together evidence that supports the notion that doing things differently makes good business sense.
“Research by Havas Media suggests businesses with a strong sense of purpose tend to outperform the stock market by 133%” and tackles the elephant in the room – the contradiction between public attitudes and behaviour both at an individual and corporate level.”
How many people disagree with Starbucks’ approach to paying tax but still buy their coffee there?
Throughout the article there’s one reoccurring theme: the importance of values, not just the poster on the wall but as a living guide for behavior, a theme which we are passionate about at Elgood.