Are you ready for The Ethics Challenge?
How confident are you that individuals working in your organisation consistently apply the company values when making business decisions? Is there a framework to help people gather their thoughts and help them to consider the situation from a number of different perspectives? Do you feel there is a good balance between the need to maximise short-term performance whilst considering the organisation’s long-term survival, and the trust and loyalty of stakeholders?
The Ethics Challenge encourages participants to:
- Make business decisions referenced to a set of values.
- Explicitly consider the impact of their decisions on a range of stakeholders.
- Recognise the importance of Leadership Trust and consider how to build and sustain it.
- Explore the drivers for Corporate Reputation and consider its impact on overall business performance.
How it Works
The Ethics Challenge involves a business simulation supported by discussion sessions. The participants are divided into teams that compete against each other. Each team represents a newly-instated senior management team of a company involved in running a national grocery business based in the UK. The teams’ performance is assessed using three measures:
- Financial results measured by Return on Capital Employed.
- Employees’ perception of the company measured by a ‘Trust Index’.
- External stakeholder perceptions of the company measured by a ‘Reputation Index’.
Combined, these three measures create a ranking for each team that represents a ‘level of admiration’ and the overall objective is to be the ‘Most Admired Company’. Each team receives their own results and a central scoreboard records key information for each team over the course of the simulation game.
The simulation has been designed for four teams and three teams are required as a minimum. Team size can vary between 3 and 5 participants. So, a minimum of 9 participants and a maximum of 20.
What participants will be doing
In each decision period, the teams will be discussing, three strategic business decisions and choosing which course of action would be most appropriate for them. The participants will be evaluating their options taking into account the key stakeholders in the business, the stated values of the business and an agreed decision-making process.
Material for two discussion sessions where the whole group can consider the drivers for and impact of leadership trust and corporate reputation on the sustainability of a business are available.
A final review session can be used to consider the ideas covered during the debate and their implications for decision-making on a day to day basis.
The simulation is designed for anyone with responsibility for making decisions which will impact the credibility of their organisation and for ensuring the long-term sustainability of their business through the provision of sufficient profit.
Using The Ethics Challenge
The Ethics Challenge is a flexible activity that can be used in a variety of different formats. Options include:
- A one-day facilitated event. e.g. to support an initiative to improve corporate governance.
- A series of linked sessions spread across a number of days or weeks. e.g. lunch and learn sessions.
- Incorporation into a wider development programme. e.g. as part of a wider leadership development programme.
As a guideline, a one-day facilitated event using our standard challenge costs £2,600 plus VAT and expenses.