Call us: +44 (0) 118 982 1115 Email: [email protected]

Our Team

Elgood Effective Learning specialises in the design, facilitation and creation of business simulation games and offers a range of packaged solutions available through our online store, meet our team.

Our products provide engaging and creative material to enliven your learning activities.

Our team offers expertise in game design and extensive management experience gained from a variety of organisations.

In addition, we partner with a trusted network of experts to access skills and knowledge across a wider range of industries and subject areas.


“The student clearly like Christine’s dynamic style, and her motivational skills definitely generate results.” Paul McConnell – University of Law Birmingham

Our Team, Our People
Christine Elgood


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Christine Elgood joined the business in 1996 as the Managing Director after completing an MBA with experience gained in the financial areas of manufacturing and retailing.

As well as setting the strategic direction for the company she is the main designer working with clients to identify the core issue and decide how best to model the situation to develop people’s skill, understanding and ability to take action. Her business qualifications are complemented by training (CTP: Certificate in Training Practice) and coaching (ILM: Institute of Leadership and Management) qualifications.

Roger Bevan


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Roger is an actuary who has spent the last 11 years developing and delivering educational material, working with Elgood Effective Learning since 2004.

Previously, he spent 18 years in senior management in the UK and South African insurance industries, most notably as Managing Director of Lloyds Bank’s insurance subsidiary. Seven years in consultancy followed, providing corporate advice to banks, building societies and insurance companies.

Mike Keeling


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Mike is an experienced Programme Manager, during his career he has worked across a number of diverse industries, including Telecommunications, Engineering, Retail and Security Products.

He has defined; planned and managed Programmes with budgets of up to £20M, his last major programme was the delivery of the polymer £5 and £10 for the Bank of England, as the De La Rue Programme Manager. He has been working with Elgood Effective Learning since 2006.