Lawn Trimmers is a realistic, time-limited business simulation within which you can evaluate your teams’ decision-making processes. It will demystify key business issues and test players’ strengths under pressure. Can they rigorously analyse information, debate the relative merits of a strategy, and make robust decisions in the face of stiff competition?
The game offers powerful insights into core business concepts such as business planning, market segmentation, costing, pricing and return on assets. Success will depend on the participants’ ability to survey the market, establish the characteristics of the product to be offered, devise a suitable marketing strategy and create a production facility appropriate to the probable level of sales.
Lawn Trimmers has been designed to deal with a relatively small number of variables so that the tutor can focus on the debate within the teams and use the exercise to study the decision-making process, interpersonal skills and group cooperation.
Participants will be able to:
- Identify critical business drivers.
- Recognise that one strategy might not be appropriate for all market segments.
- Weigh up the potential impact of the choices they make on business performance.
- Outline a process for successful decision making.
How it works
Teams of players are pitched against each other as they start up and run their businesses which manufacture and sell lawn trimmers. Preliminary research using the materials provided helps them to formulate a business strategy. They need to decide which markets are most profitable, the size of factory required and the type of product to offer. The facilitator enters each teams’ decisions into the Lawn Trimmers program at the end of each playing period, and over successive ‘months’ players will consider their sales and advertising policies and match these with their production decisions. Teams receive a simple P&L statement after each round and review their market position to decide whether any changes in strategy are required. Players work hard and fast in a pressured environment to try and win by achieving the highest return on capital.
What participants will be doing
Studying written data about an imaginary company and its situation; debating alternative strategies; making decisions and entering these on a form; analysing the computer-generated financial and operational reports; observing the strategies of competitors and trying to frustrate them.
For what levels is it appropriate?
All levels of staff, up to and including management. It is also suitable for students of business management.
Structure of the activity and time requirement
Lawn Trimmers is played over a series of rounds, between one and twelve. We recommend a minimum of four rounds. The rounds can be run concurrently, as part of a course or conference, or split over a longer time period.
Each period will need between 40 and 90 minutes.
Facilitation – Face to Face
We provide the simulation, all documentation and facilitation. A one-day event costs in the region of £1,200 plus VAT and expenses.
Periods may be split over several days if included in a course or conference. The online version can be split over days or weeks to suit specific requirements.
Facilitation – Remote
This simulation can be run remotely with the players conducting their meetings and entering their decisions online. We provide access to an online portal for entry of the decisions and receipt of updated documents.
The timescale is driven by client requirements.
The costs for remote facilitation vary depending on the number of participants and the number of rounds completed.